Advertising+Rubric

Advertising Rubric ** Standards ** || ** Achieving 45 ** || ** Achieving 60 ** || ** Achieving 75 ** || ** Achieving 85 ** || ** Achieving 100 ** || -area says “….zzzzzzz… I have fallen asleep”
 * Visual Power** ||
 * Visual Power** ||

|| -area says “wait, was that an advertisement, hmm…what is on the next page” || -bold area that says “pause for a second before you turn the page ” || -bold area that says “wait, look for a movement… that’s cool” || -bold area that says “READ ME!! and read me again” || Not fresh and clear (dash of humor does not work) || Limited in being fresh and clear (dash of humor has a disconnect) || Modestly fresh and clear (dash of humor made it humorous, but not notable) || Generally fresh and clear (dash of humor made it notable) || Clear and fresh (dash of humor made outstandingly memorable) || AD challenges the viewer, reflects the company’s culture/identity and is created with intent/purpose. || VERY FEW PARTS Challenges the viewer Reflects the culture and identity Created with intent and purpose || FEW PARTS Challenges the viewer Reflects the culture and identity Created with intent and purpose || MANY PARTS Challenges the viewer Reflects the culture and identity Created with intent and purpose || MOST PARTS Challenges the viewer Reflects the culture and identity Created with intent and purpose || EVERY PART Challenges the viewer Reflects the culture and identity Created with intent and purpose ||
 * Communication** ||
 * Communication** ||
 * Culture/ Identity**
 * Culture/ Identity**
 * Overall Quality**
 * Overall Quality**

Crafted with high skill and is a finished product || VERY FEW PARTS High Skill Finished Product || FEW PARTS High Skill Finished Product || MANY PARTS High Skill Finished Product || MOST PARTS High Skill Finished Product || EVERY PART High Skill Finished Product ||
 * Reflection**
 * Reflection**

Describes artist’s intent, insight and is appropriate || NOT Artist’s Intent Insight and appropriate || LIMITED Artist’s Intent Insight and appropriate || MODESTLY Artist’s Intent Insight and appropriate || GENERALLY Artist’s Intent Insight and appropriate || CLEARLY Artist’s Intent Insight and appropriate ||