Advertising+Description

Communication Art: Advertising Description

You have to choose one of the following options: **Advertisement**


 * Advertising** is the largest sector of communication arts. On a daily basis you are bombarded with multitudes of information from numerous ads. Ads appear on the TV, in Magazines, in Newspapers, on Billboards and all over Internet sites. Companies are constantly trying to vie for your attention to first see their product, then remember their product and then finally think their product is cool/important enough for you to buy. The challenge with advertising designs is saying the same one thing (you need me) in a fresh way.

Things to Avoid:

1) Don’t intentionally insult your product and think that will be cool. No business on the planet is going to pay for ads that insult their own product. 2) Stay away from one-offs. If you can do one decent ad, you can do three or more. Sure, you can narrow your [work] later, but a [project] filled with one-offs is off. In the real ad world, you are always thinking of campaigns. Discipline yourself early to this practice, and you’ll be well prepared.

A few things to try:

1) Respect the power of the visual impact of your ads. It’s the look that says, “Read me.” Make certain every piece in your [work] honors that. 2) Take on mature assignments. You want to come off as a grownup to get hired. You pick of clients in your [work] says a lot about you. 3) If you want to take on risks in your [work], make them communication risks. This is harder to articulate because it’s what makes the great [artworks] stand out from the good [artworks]. The best work takes a communication risk by saying something in a fresh way that hasn’t been done before. Your [work] doesn’t have to go crazy with new-media ideas and wacky, out-there products. It does have to have a tone of voice that feels fresh. (CMYK, Spring 2008, pg 18) 4) You advertisement must to have a bold presence, which cuts through the clutter of everything else that is bombarding us everyday. And in many cases, a dash of humor adds a whimsical element, making it that much more memorable. 5) Strong Typography. Fonts need to have a clear typographic personality that matches the product.

For this project you will create three advertisements. All three of the ads will be from existing companies. Research of a company’s meaning, emotion and identity is highly recommended for you to understand the company before creating/recreating their advertisement. A reflection of your thought process and creative decisions will be included with each advertisement.

Height: at least 8 inches Width: at least 8 inches Resolution: 200 pixels/inch