Logo+Rubric

= = Logo Art Rubric

Logo challenges the viewer, reflects the company’s culture/identity and is created with intent/purpose. || VERY FEW PARTS
 * **Standards** || **Achieving 45** || **Achieving 60** || **Achieving 75** || **Achieving 85** || **Achieving 100** ||
 * **Simplicity** || -cluttered with too many lines, shapes or colors, core logo is very difficult to be seen || -difficult to see the core logo, several lines, shapes or colors can be subtracted to make the logo stronger || -the core is there, but a couple lines, shapes or color could be subtract to make the logo stronger || -most parts are needed (a line, shape or color could be subtracted to make logo stronger) || -every part is needed, nothing left to take away ||
 * **Culture/ Identity**

Challenges the viewer

Reflects the culture and identity

Created with intent and purpose || FEW PARTS

Challenges the viewer

Reflects the culture and identity

Created with intent and purpose || MANY PARTS

Challenges the viewer

Reflects the culture and identity

Created with intent and purpose || MOST PARTS

Challenges the viewer

Reflects the culture and identity

Created with intent and purpose || EVERY PART

Challenges the viewer

Reflects the culture and identity

Created with intent and purpose

|| Fresh and Bold look that grasps your attention and make you remember it || Blends in with everything else and not noticed
 * **Power**

Forgettable || Makes you blink and scrunch your forehead

Forgettable after a few minutes || Causes you to pause

Possibly memorable for a day || Causes you stop and think

Memorable for a day or week || Captures your attention

Memorable for a lifetime ||
 * **Overall Quality**

Crafted with high skill and is a finished product || VERY FEW PARTS

High Skill

Finished Product || FEW PARTS

High Skill

Finished Product || MANY PARTS

High Skill

Finished Product || MOST PARTS

High Skill

Finished Product || EVERY PART

High Skill

Finished Product ||
 * **Reflection**

Describes artist’s intent, insight and is appropriate || NOT

Artist’s Intent

Insight and appropriate || LIMITED

Artist’s Intent

Insight and appropriate || MODESTLY

Artist’s Intent

Insight and appropriate || GENERALLY

Artist’s Intent

Insight and appropriate || CLEARLY

Artist’s Intent

Insight and appropriate ||