digiARTS+Advertisement+Homework

Advertising:
Things to Avoid:

1) Don’t intentionally insult your product and think that will be cool. No business on the planet is going to pay for ads that insult their own product. 2) Stay away from one-offs. If you can do one decent ad, you can do three or more. Sure, you can narrow your [work] later, but a [project] filled with one-offs is off. In the real ad world, you are always thinking of campaigns. Discipline yourself early to this practice, and you’ll be well prepared.

A few things to try:

1) Respect the power of the visual impact of your ads. It’s the look that says, “Read me.” Make certain every piece in your [homework] honors that. 2) Take on mature assignments. You want to come off as a grownup to get hired. You pick of clients in your [homework] says a lot about you. 3) If you want to take on risks in your [homework], make them communication risks. This is harder to articulate because it’s what makes the great [artworks] stand out from the good [artworks]. The best work takes a communication risk by saying something in a fresh way that hasn’t been done before. Your [homework] doesn’t have to go crazy with new-media ideas and wacky, out-there products. It does have to have a tone of voice that feels fresh. (CMYK, Spring 2008, pg 18) 4) You advertisement must to have a bold presence, which cuts through the clutter of everything else that is bombarding us everyday. And in many cases, a dash of humor adds a whimsical element, making it that much more memorable. 5) Strong Typography. Fonts need to have a clear typographic personality that matches the product.

For this assignment you will create three advertisements. Two of those ads will be from existing companies and the other one will be designed to suite a company that you have created. Research of a company’s meaning, emotion and identity is highly recommended for you to understand the company before creating/recreating their advertisement. A reflection of your thought process and creative decisions will be included with each advertisement. Click on digiARTS Advertising Reflection to see an outline of what needs to be included.

Click on  [|Communication Arts - Print Ads Exhibit] to find exemplar advertisements. Click on [|2008 CLIO Awards - Print] to find more exemplars in advertising.


 * Height:** at least 8 inches
 * Width:** at least 8 inches
 * Resolution:** 200 pixels/inch