digiARTS+Logo+Homework


 * Logos** have always communicated ideas. Their economy of design challenges designers to say more with less, to convey meaning, emotion and identify brands in an instant! And the stakes are high. Ubiquitous throughout society, logos have become one of advertising’s key ingredients for identifying products and services. (Communication Arts, May/June 2008, pg 56)

A few things to try:

1) Simplicity. The logo has to have bold simplicity to it. Antoine de Saint-Exupery said, “Perfection is achieved not when there is nothing more to add but when there is nothing left to take away. 2) Idea Driven Solutions. The logo solution has to have a concept that makes the design appropriate for the message. 3) Power. Your logo must to have a bold presence, which cuts through the clutter of everything else that is bombarding us everyday. 4) Strong Typography. Fonts need to have a clear typographic personality that matches the logo solution. (CMYK, Spring 2008, pg 30)

For this assignment you will create three logos. Two of those logos will be from existing companies and the other one will be designed to suite a company that you have created. Research of a brand’s meaning, emotion and identity is essential for you to truly understand the brand before creating/recreating their logo. A reflection of your thought process and creative decisions will be included with each logo. Click on digiARTS Logo Reflection to see an outline of what needs to included.

Click on [|Worldwide Logo Design Annual (Wolda)] and [|European Union Logo Design Annual (Eulda)] see logo exemplars. Click on [|Logo Lounge] to see logo trends and become a member to see the archive of over 10,000,000 logos. Click on [|Logo From Dreams] to see the logo of the day and archives of previous winners. Click on [|Wolda Talent] to get more information on logo design competition open to students. Click on Google Holiday Logos to see all the archived Google logos.


 * Height:** 8 inches
 * Width:** 8 inches
 * Resolution:** 200 pixels/inch